DEVRY BUSN 258 Week 1 Assignment
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1. If you were an owner or leader in this business, what could you do to help
employees understand the value of excellent customer service?
2. Who are your external customers and what are their specific needs?
3. Who are your internal customers and what are their specific needs?
4. What are some starting points for developing the core competencies we discussed
in your selected business? Be as specific as possible.
5. How could your business apply the ideas in this chapter to build customer loyalty?