Business Talk
Enhance your business through advertising
Studies and frequent research initiatives consistently show that advertising during any economy has a marked effect on customer loyalty and enhances the advertiser’s long-term competitive advantage.
Advertising, therefore, is the most important tool in the marketing of products and services. The benefits of advertising include: • • • • • • Information to the customer It helps in retaining loyal customers It decreases the loss of customers and enlists new customers. Improves the sale of products Alters people’s attitude Direct communication
Of all the mediums available to advertisers, magazine advertising offers the most effective option as this medium allows for better targeting of audiences, higher reader involvement, better quality paper and the smaller page size permits even small ads stand out. Advertisers using Christian publications enjoy even greater advantages and report that they receive a disproportionately higher number of responses than when advertising in some other types of magazines. So why are Christian readers so responsive? Christian readers have a tendency to establish very strong bonds with their publications and many view them as not only sources of information but also as valuable guides in life’s journey. The love and trust they have in their publications often spills over to the advertisements, which they regularly use to acquire information on products and services of interest to them. As a group, these readers are linked together by their passion and interest in their respective communities and these magazines help satisfy their appetite. In fact, they value their Christian publications so highly that they often refer back an average of 2.3 times to re-read past issues. What this effectively means to the average advertiser, is that every advertisement that they place in these magazines enjoys additional exposure from the longer shelf life. If you are an executive who understands that advertising is the mechanism that keeps your business going, and who is always searching for cost effective ways to promote your company and generate a new customer base, then you will be pleased with the advertising opportunities and packages offered by Devoted. Devoted meets the two most critical elements necessary to carry out a successful print advertising campaign, that is, reaching a focused target audience and doing it cost-effectively.
Do You Need to Expose Your Product to Thousands of Eyes?
Call us now to secure your advertisement in the next issues of Devoted and make sure that your business becomes well known among our readers and your customers. Call: Alicia - 082 8898511 / 082 8960955