That break? Sharpening its “devices and services” strategy to focus on “productivity and platforms.”
What the change in language meant. Devices and services, he said, is equivalent to his oft-repeated “cloud-first and mobile-first” moniker. Productivity and platforms is more “specific” regarding what Microsoft can bring to the market that is unique. Other companies can be mobile-first and cloud-first, he added, meaning that while operating according to those principles is likely intelligent, it won’t set Microsoft apart from its competition.
Microsoft CEO Satya Nadella released an internal memo detailing his vision for the company’s future. The new chief executive used the missive as a way to signal an intentional break with the past.