Few golfers can resist the allure of Spain as a golfing destination. And it’ s little wonder. Sun, sangria and siestas make a holiday to Spain an inevitable and welcome opportunity to relax, enjoy a more sedate pace of life and challenge yourself on may of Europe’ s top golf courses. With all that only a short journey away, Spain remains the number one golfing destination in Europe.
Over 60 million tourists visit Spain every year and this number is growing. True, not all are golfers, but those who come to enjoy over 400 of the country’ s lush, verdant clubs are a major contributor to the Spanish economy … to the tune of € 340 million plus. Is it any wonder that golf is taken so seriously.
The Global Golf Company is one such company making sure that the game is in good hands. Founded in 1994, Global Golf is at the forefront of the game in Spain, managing 14 courses around the country. The team comes from all areas of the golf industry, combining a wealth of knowledge to offer a broad range of services across the sport. The company works closely with customers and then customises its services accordingly. These services include construction and operations management to sales & marketing, agronomy, risk management and IT.
The company’ s first client was in Havana, Cuba, while their most recent client is Urubo Golf in Bolivia. The project in Bolivia is bringing all of Global Golf’ s( and Stirling & Martin’ s) skills to bear, from developing the Masterplan right through to marketing and membership sales.
The contribution of golf course management companies often goes unnoticed by golfers who have come to expect perfect greens and fairways, immaculate bunkers, excellent catering on and off the course and a resort which runs like clockwork. Global Golf knows this is what golfers want and works closely with its clients to achieve it.
Global Golf takes great pride in being recognised as a premier golf course management company, working with the latest technology and developing advanced techniques to offer clients the most comprehensive and relevant services. Success, after all, is built one client at a time and with over 20 years’ experience, this is exactly what the company has done.
One of Global Golf’ s most exciting management projects is Aguilón Golf Club, in Spain’ s Almeria province. This region in the south-east is dominated by striking
Volume 3 • Issue 34 47