FewgolferscanresisttheallureofSpainasagolfingdestination.Andit’slittlewonder.Sun,sangriaandsiestasmakeaholidaytoSpainaninevitableandwelcomeopportunitytorelax,enjoyamoresedatepaceoflifeandchallengeyourselfonmayofEurope’stopgolfcourses.Withallthatonlyashortjourneyaway,SpainremainsthenumberonegolfingdestinationinEurope.
Over60milliontouristsvisitSpaineveryyearandthisnumberisgrowing.True,notallaregolfers,butthosewhocometoenjoyover400ofthecountry’slush,verdantclubsareamajorcontributortotheSpanisheconomy…tothetuneof€340millionplus.Isitanywonderthatgolfistakensoseriously.
TheGlobalGolfCompanyisonesuchcompanymakingsurethatthegameisingoodhands.Foundedin1994,GlobalGolfisattheforefrontofthegameinSpain,managing14coursesaroundthecountry.Theteamcomesfromallareasofthegolfindustry,combiningawealthofknowledgetoofferabroadrangeofservicesacrossthesport.Thecompanyworkscloselywithcustomersandthencustomisesitsservicesaccordingly.Theseservicesincludeconstructionandoperationsmanagementtosales&marketing,agronomy,riskmanagementandIT.
Thecompany’sfirstclientwasinHavana,Cuba,whiletheirmostrecentclientisUruboGolfinBolivia.TheprojectinBoliviaisbringingallofGlobalGolf’s(andStirling&Martin’s)skillstobear,fromdevelopingtheMasterplanrightthroughtomarketingandmembershipsales.
Thecontributionofgolfcoursemanagementcompaniesoftengoesunnoticedbygolferswhohavecometoexpectperfectgreensandfairways,immaculatebunkers,excellentcateringonandoffthecourseandaresortwhichrunslikeclockwork.GlobalGolfknowsthisiswhatgolferswantandworkscloselywithitsclientstoachieveit.
GlobalGolftakesgreatprideinbeingrecognisedasapremiergolfcoursemanagementcompany,workingwiththelatesttechnologyanddevelopingadvancedtechniquestoofferclientsthemostcomprehensiveandrelevantservices.Success,afterall,isbuiltoneclientatatimeandwithover20years’experience,thisisexactlywhatthecompanyhasdone.
OneofGlobalGolf’smostexcitingmanagementprojectsisAguilónGolfClub,inSpain’sAlmeriaprovince.Thisregioninthesouth-eastisdominatedbystriking
Volume3•Issue3447