Destination Golf - January 2016 | Page 21

Since the first Swedish golf club, Gothenburg, was founded in 1902 and quickly followed two years later by Stockholms Golf Klub, the popularity of the sport has grown dramatically. During the 1990’s, the emergence of homegrown talent such as Annika Sorenstam and Jesper Parnevik with his upturned baseball cap, skin-tight Johan Lindeberg trousers and a penchant for eating volcanic dust, really started to raise the profile of Swedish golf. In recent years, players such as Johan Edfors, Niclas Fasth, Fredrik Jacobson, Robert Karlsson, and sunglass-loving Henrik Stenson have continued to raise Swedish golf awareness. Although plenty of Swedish pros play every week on the PGA and European tours, Sweden is often curiously overlooked as a golfing destination. The season may be short (generally around April to October) but few countries can boast the variety of golfing experiences on offer here. During summer, night owls can tee off at midnight in northern Sweden with most golf courses open round the clock during June and July. Elsewhere in the country teeing off at 7pm and squeezing in 18 holes before dusk is no problem, weather permitting. A Game For All Ages. Here, golf is a passion and it’s difficult to meet a Swede that doesn’t play game. With a population of about nine million people, around six percent play the game, the highest percentage in the world. Even more remarkable is that about a third of this figure are female. This is partly due to Svenska Golfförbundet (the Swedish Golf Federation), which has established a number of innovative programs to recruit and assist young players. One of them is ‘Girls & Golf’, aimed at drumming up interest among 7- to 18-year-olds by creating a social atmosphere in which to play and placing less emphasis on competitiveness. Text: Andrew Marshall Photos: Paul Marshall (and as indicated on photo captions sheet) There are also programs for boys, but there is a difference, as the Swedes realise that boys approach the sport differently and it’s important to have special conditions for both genders. In Sweden, as in other countries, golf has undergone a transformation from elitist “country club” game to something for the whole family. Almost without exception, any member of a recognised golf organisation can play at any course in Sweden although there may be local handicap restrictions. Visitors from abroad are warmly received. Volume 3 • Issue 31 21