DESIGNA MAGAZINE DESIGNA ISSUE III 2019 2

DESIGN IS GOOD FOR YOUR BUSINESS W elcome to the DESIGNA magazine issue three this year, Design is a planning process. It produces the best solution based on the stated business objectives and the information and resources available. It uses a methodical procedure to ensure that solutions are well thought out and all the known criteria for success are considered. We have packed this issue as usual with infotainment to suit you the discerning design enthusiast. Design and Creativity is all around us – in the homes we live in, the cars we drive, the clothes we wear, and the food we eat. As we all agree that design is a strategic tool used to gain market advantage by companies operating at an international level. eir products, their branding, their promotion and their business premises are all designed to maximise customer acceptance of the goods and services they have to oﬀer and to optimise the day to day operation of their business. Bene�ts of design are always available to the national and local businesses, Government institutions and even schools and colleges. is process can always be tailored to the resources available by each individual organisation. As a professional designer we provide a balance of technical and subjective skills that match the business needs of many industry areas. Whether you manufacture furniture, provide banking, build cars or sell wine there is a design professional who can help you improve your business. Design skilfully bridges technical and marketing requirements to put sizzle into a product, desire into a promotion or con�dence into an interior. As we tackle various projects we get to understand that design discipline has its own variations on the method of structuring projects. Your designer will be able to explain the structure suited to your business or project requirement. Each project will require time to be allocated diﬀerently depending on project aims and resources. Tudor Apartments (Mombasa, Kenya) Encased in a mashrabiya (wooden lattice) shell, the high rise Tudor Apartments use the same approach that Sanchez developed on Lamu combined with a distinctly 21st century form. e design process usually requires input and interaction from a variety of people. is may be just the client and the designer but often includes the clients's staﬀ, external subcontractors and suppliers, end users and the designer's staﬀ. Successful design projects often require the integration of needs from many areas. Giving the design team plenty of time at the concept stage can work wonders for the project outcome. While designers will use their skills and experience to arrive at an appropriate solution in any time set a 'wonderful' solution may only evolve after investigating many less fertile options. You should ensure that the design team has access to all the information that is relevant to the project. Make sure that your staﬀ and stakeholders have made available information that may aﬀect the project. It can be expensive and time consuming to alter project direction to meet criteria that have changed. If we follow the design process well, then you will agree with me that design is good for business. EDITOR / CREATIVE DIRECTOR In our next issue we explore the options in packaging design May - June 2019 | D E S I G N A

DESIGNA MAGAZINE DESIGNA ISSUE III 2019 2 | Page 5