DESIGNA MAGAZINE DESIGNA ISSUE III 2019 2 | страница 10

D E S I G N A
DBRIEFS
NEW PRODUCTS | EVENTS | PROMOTIONS
World Design Day
2018: Kids can too!
Image credit: The WDD 2018 visuals were
designed by the multitalented Russian poster
designer Peter Bankov. Working between Moscow
and Prague, Bankov also works “between terrible
design and beautiful, national and anti-national,
West Slavic and East Slavic, European and
Asian design.” Founder of Design Depot studio
and editor of KAK magazine, Bankov has
managed to produce over 800 posters, what he
calls his “design opuses.”
This year's theme will continue the
Council's support for programmes on
Creative Y&R team celebrates the APA
Kenya’s advertising agency, Creative
Y&R, won a Grand Prix and bagged eight
other awards at the Association of
Practitioners in Advertising (APA) awards
held in Nairobi.
�e Grand prix was won for Mandevu
Beard Care campaign which also won
accolades at the 2017 Cannes Festival of
Creativity and Loeries. Mandevu is a
Kenyan-based company that produces
beard care products. Creative Y&R also
won three bronze awards for Qatar
Airways’ Sri Lanka tours campaign for
Travelshoppe, Eyeris’s spectacle campaign
and another for self-promotion for the
Relentlessness recruitment ad.
�e agency was also awarded craft awards
for excellence in art direction and copy
writing. Its partner digital media agency,
Qube, bagged a silver award in the digital
interactive category for their ‘DIY-FI’
social media campaign for Crown Paints.
Good year Prital Patel, Group CEO of
10
D E S I G N A
| May
-
June 2019
kids and early design education. World
Design Day will be celebrated
worldwide on 27 April 2018.
Last year WDD 2017: Start Young was
carried out in design institutions in
Canada, Mexico, Italy, South Africa and
South Korea, Following last year's
Creative Y&R of Creative Y&R said it
has been a good year for the agency. “It’s
great to see that our creativity has been
recognised at Cannes, the Lories and
once again at home with APA. “We are
now ranked second in Kenya. Y&R’s
philosophy is to resist the usual and we
are constantly striving to do that and to
raise the bar..” Creative Y&R, formerly
known as Creative Edge, partnered with
Y&R in March 2014. �e 2017 APA
Awards recognised 58 winners in various
categories including digital interactive,
television, video and cinema, print
communication and outdoor advertising.
workshop model and theme: World
Design Day 2018 : Kids can too! will
continue the Council's support for
programmes on kids and design and
early design education. World Design
Day will be celebrated worldwide on 27
April 2018.
Stay tuned for the Kids can too! Toolkit