THE CONCEPT
Bold and Surprising Experience
Voraz aims to bring a deep frozen fruit snack to
curious millenial workers on a workplace environment
on a daring way and enabling them to feel energized
and surprised.
SURPRISING: From the purchase to the consumption,
giving the consumers a new feature to say “WOW”
BOLD: New consumption experience, where we take
everything to its max and there are no limits
FRESH: Give the fruit on a way to be perceived as
freshly got from the tree
BALANCED: Let the consumers take care of their
nutrition and health without forgetting flavour and fun
FRESH
BALANCED
SURPRISING
BOLD