A DAY AT THE OFFICE
THE USER
Millennials
Ana is 28 years old, she is an
IBM marketing specialist who
works at the company´s
office but sometimes chooses
to go to a cowork space to get
new and fresh ideas. She
loves to cook and travel with
her dog and enjoys extreme
sports. She looks to be
healthy by doing yoga every
morning and eating a
well-balanced diet whenever
she can
PRE ACT
IVI
TY
Food
Hunger or
Design
consumption Lack of energy opportunities