EDITOR ' S CHOICE
CALA MOVES IN TO NEW ERA WITH REBRAND
Leading UK home builder , Cala Homes , has unveiled a vibrant new look to reflect the evolution of the business and align with the company ' s customer-centric , innovative , and inclusive culture .
Following years of successful growth , Cala has embarked on a comprehensive five-year plan which has renewed its vision and purpose internally , set out ambitious sustainability commitments and evolved its people approach . Cala has worked closely with creative agency , Frame , to shape a new visual identity which captures this , representing an exciting new chapter for the business .
Kim Pointon-Taylor , Cala ' s Director of Group Marketing , who has been with the business for eight years said : “ Cala is incredibly proud of its heritage and brand , and we wanted to honour that . However , it ' s 15 years since our last major brand refresh and in that time the business has grown and progressed . To reflect those changes , we were keen to create a new visual identity to represent the company we all see from the inside – not just a leading home builder , but a forward-thinking employer , a champion of our sector and a business determined to play its part in looking after the planet .”
" This fresh approach to our brand complements the direction that the business is moving in ."
At the time of the last major brand refresh ( 2007 ) Cala was building around 1,000 homes a year , largely bespoke product and executive homes . Cala has now grown to deliver around 3,000 homes a year across the UK , ranging from starter apartments in Aberdeen at £ 125,950 , to £ 1.5m luxury homes in Edinburgh . In its preliminary 2021 results , the 5 * house builder reported record completions , revenue and pre-tax profit , and set its sights on future growth . Cala achieved a strong rebound to exceed pre-pandemic volumes , as people sought its offering of larger living spaces in aspirational suburban locations .
Moving away from its well-known gold and black colour scheme , the revised Cala Homes branding has a been developed with sustainability , modern media , and accessibility in mind :
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