Design Buy Build Issue 52 2021 | Page 85

KITCHENS
Caesarstone was founded in 1987 and its dominant position has been achieved through continuous investment and innovation , extensive research and development , highly trained personnel and an advanced market infrastructure . For over a decade , Caesarstone has consistently set new standards within innovation and craftmanship , continuing to spearhead the industry trends .
Caesarstone has been traded on NASDAQ since 2012 , one of the three most followed stock exchanges in the United States . Although Caesarstone doesn ’ t like to shout about it , the firm has also championed a number of environmental and sustainability standards , such as recycling 97 % of the water used in manufacturing and collecting dust from shipping , handling , production and processing . Any mention of this to press is closely handled , however , although may become more of a focus once new collections are launched in 2021 ( with its potential environmental advantages over marble ).
Caesarstone has UK showrooms in Enfield and Manchester for customers to visit .
" Strong commitment to service has fostered growing customer loyalty in over 50 countries ."
A significant moment in Caesarstone ' s design story was the appointment of Mor Krishner as head of design in 2010 . Previously quartz surfaces were associated with the mirror chip or granite-effect designs many of us may have seen in kitchens of the early noughties . Mor completely revolutionised this - believing that beautiful quartz surfaces can be so much more . He and his team began to specifically design the look and feel of Caesarstone surfaces , starting with the Supernatural collection in 2012 ( see below for further info ). Specifically , what Caesarstone managed to do before any other quartz brand is replicate these designs on a mass market scale thanks to Mor ' s continued partnership with Erez Margalit , who heads up the R & D team . Previously , many quartz brands struggled to achieve these patterns time and time again .
Quartz is an engineered stone as opposed to a solid natural stone and therefore has a number of technical benefits over marble or granite . It has a much-improved resistance to temperature changes and chemicals , giving it a distinct advantage , especially for use in kitchens . It is stable - easier to clean and highly resilient , unlikely to crack , discolour or change in appearance as it ages . More importantly , as a man-made product ( albeit with a high natural component – approximately 90 % of a Caesarstone surface is natural quartz aggregate ) it offers a myriad of design possibilities . Whilst the early quartz surfaces were generally flat , monochrome colours with little visual appeal , Caesarstone has always looked to leap beyond this uniform approach . Investing in both design and research , the brand has been able to continually re-invent the aesthetic qualities of quartz .
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