EDITORS CHOICE
LOCAL SHOPS FOR LOCAL PEOPLE …
During the current pandemic , now more Working with many brands from across the than ever local retailers ( and businesses ) plumbing , heating , and bathroom sector , need your help to continue to serve
The IPG members can provide the same the community . Small and independent types of deals , if not better , then many wellknown chains . What is more , when spending retailers are important to the economic fabric of our society and are at the heart of with local independent retailers , the money our communities , it is important that we get tends to stay in your community , which behind them and show our support - we all means other businesses and people in the play a part in their existence . area benefit .
Supporting Independents
Why does The IPG support Independents ? With a network of over 200 carefully selected member locations nationwide , The IPG encourages , plumbers , installers , and homeowners to shop locally and buy all their plumbing , heating , and bathroom goods from their local independent retailers ( online and offline ).
Why ? Because local independents can be like a breath of fresh air , bringing much-needed originality and variety into communities . They are the backbone of our economy , run by local people , and you cannot beat the personal touch of an owner who knows the area . They tend to learn more about their customers and are much more likely to go above and beyond the call of duty , helping when they can , often giving you more choice and variety .
Small independent businesses are much better at acting fast and adapting to a changing market and IPG members are no exception . They have been able to change their plans or strategy much faster than larger competitors , with many demonstrating some amazing examples of reworking their businesses to offer essential services or goods during these unusual times .
Nike Lovell , IPG ’ s Head of Marketing said ; “ It is testament to the resolve of our members that they reacted quickly to Covid-19 challenges , adapting their businesses so they could continue to service and support their customers . Many have implemented ingenious new ways to continue trading and to evolve , whilst safeguarding customers and staff .”
How can you help ? If you have a local store that you support , look them up on social media platforms and follow and share with your friends and family , this will help grow their exposure . You can also help your independent to build trust with others , by giving a review on-line .
It takes passion and dedication to run a small independent business , so shop local , buy from an independent and support your community .
www . the-ipg . co . uk
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