Kitchens
The fight for market share
– man-made or natural!
There is a debate raging in the stone
industry.
With the increase of market share
by man-made materials, in areas
traditionally occupied by natural
stone, the choice for the consumer has
increased. But not always in the full
knowledge of what the choices contain
and how they perform. What are the
true ecological credentials of either and
should we be using them at all?
The main battlefield is kitchen work
surfaces. Traditionally made from
natural marble, and in more recent
years granite, limestone and slate
- man-made quartz (or engineered
76
quartz) has taken a large chunk of the
market.
Is the natural stone industry just
bleating about a successful rival, when
they have long neglected to promote
natural stone in any meaningful way
themselves?