Coatings, Sealants & Paints
Pantone Reveals Color of the Year 2020:
®
PANTONE 19-4052 Classic Blue
A reassuring presence instilling calm, confidence, and connection
universal favorite is comfortably
embraced.
“The Pantone Color of the Year
highlights the relationship between
trends in color and what is taking place
in our global culture at a moment
in time, a color that reflects what
individuals feel they need that color
can hope to answer.” added Laurie
Pressman, Vice President of the
Pantone Color Institute. “As society
continues to recognize color as a
critical form of communication, and
a way to express and affect ideas and
emotions, designers and brands should
feel inspired to use color to engage and
connect. The Pantone Color of the Year
selection provides strategic direction
for the world of trend and design,
reflecting the Pantone Color Institute’s
year-round work doing the same for
designers and brands.”
Tapping into sight, sound, smell, taste,
and texture Pantone makes PANTONE
19-4052 Classic Blue the first multi-
sensory Color of the Year in the
company’s history. Pantone, provider of
professional color language standards
and digital solutions, today announced
PANTONE 19-4052, Classic Blue, as the
Pantone® Color of the Year for 2020;
a timeless and enduring hue elegant
in its simplicity. Suggestive of the sky
at dusk, the reassuring qualities of the
thought-provoking PANTONE 19-4052
Classic Blue highlight our desire for a
dependable and stable foundation from
which to build as we cross the threshold
into a new era.
“We are living in a time that requires
trust and faith. It is this kind of
constancy and confidence that is
expressed by PANTONE 19-4052
Classic Blue, a solid and dependable
blue hue we can always rely on,” said
Leatrice Eiseman, Executive Director of
the Pantone Color Institute. “Imbued
with a deep resonance, PANTONE
19-4052 Classic Blue provides an
anchoring foundation. A boundless
blue evocative of the vast and infinite
evening sky, PANTONE 19-4052 Classic
Blue encourages us to look beyond
the obvious to expand our thinking;
challenging us to think more deeply,
increase our perspective and open the
flow of communication.”
Imprinted in our psyches as a restful
color, PANTONE 19-4052, Classic Blue
brings a sense of peace and tranquility
to the human spirit, offering refuge.
Aiding concentration and bringing
laser-like clarity, PANTONE 19-4052,
Classic Blue re-centers our thoughts. A
reflective blue tone, Classic Blue fosters
resilience.
As technology continues to race ahead
of the human ability to process it all, it
is easy to understand why we gravitate
to colors that are honest and offer the
promise of protection. Non-aggressive
and easily relatable, the trusted
PANTONE 19-4052, Classic Blue lends
itself to relaxed interaction. Associated
with the return of another day, this
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To fully bring to life the true meaning
of PANTONE 19-4052 Classic Blue,
Pantone has translated PANTONE 19-
4052 Classic Blue into a multi-sensory
experience. By extending the sensory
reach of PANTONE 19-4052 Classic
Blue, Pantone is hoping to reach a
greater diversity of people to provide
everyone with an opportunity to engage
with the Color of the Year 2020 in their
own unique way.
“As we all head into a new era, we
wanted to challenge ourselves to find
inspiration from new sources that
not only evolve our Color of the Year
platform, but also help our global
audiences achieve richer and more
rewarding color experiences,” added
Pressman. “This desire, combined with
the emotional properties of PANTONE
19-4052 Classic Blue, motivated us to
expand beyond the visual, to bring the
2020 Pantone Color of the Year to life
through a multi-sensory experience.”
www.pantone.com