ColourFutures™ - A Space to Dream
In the fast pace of life in 2019, is there
still the time to dream? To slow down,
step off the conveyor belt and allow
our minds to drift away?
These are often when the best ideas
are born, whether at work or at
home. However, the opportunities
to dream must be created by design
professionals in the first place.
‘Dream’ is one of the four forecasted
trends for 2019, a palette for the
professional specifier, developed by
AkzoNobel and Dulux Trade as part of
ColourFutures™ 2019.
The AkzoNobel Global Aesthetic
Center has more than 25 years of
experience in colour research, bringing
together independent colour and
design experts from around the world
with their own in-house designers.
During the annual trend forecasting
process, this group distils its
knowledge of design innovations
and social changes in architecture,
materials, interiors and the visual arts
to create colour combinations which
capture the mood of the moment.
Colour is an intrinsic part of any
design project with a powerful impact
on how individuals use spaces and feel
within them.
ColourFutures™ combines expert
colour research with industry
knowledge so professionals have
forward looking and useable colour
palettes at their fingertips.
When deciding on the ColourFutures™
2019 palettes, the experts chose
themes of think, dream, love and act.
The ColourFutures™ palettes have
been created by interpreting extensive
knowledge of colour trends specifically
for the paint market. Each shade can
be used successfully as a broad wall
colour to capture the essence of one of
the four trend stories.
Another key consideration when
selecting the colours for 2019’s trend
forecasts is that they all work with
the colour of the year, so you can feel
confident that whichever combination
you select it will work beautifully
with Spiced Honey™. These palettes
are about balance and usability so
professionals have access to effortless,
directional colour combinations.
The Dream palette is perfectly suited
to the cold, wintry tones of the
weather outside, allowing users of any
space room to let their minds wander,
without distractions from bold or
jarring colour combinations.
The Dream palette is about seeking
stillness and silence, falling into a
state of dreamlike wakefulness where
people get lost in the moment and
allow their minds to wander. This is a
colour story of soft muted pastels that
retain the playfulness of the classic
brighter tints we remember from
childhood, but with a touch of grey to
add a little elegance.
The role of Spiced Honey TM here is
as a stronger accent, adding depth
along with deep grey – Vintage
Smoke. Degraded pastels are currently
an important colour area in design
and these specific shades have been
selected to capture the whimsical
nature of the story.
This colour palette will create spaces
where adults can step back from more
serious matters and relax, which could
be a very helpful tool in creating
spaces for healthcare as well as the
leisure market.
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Relaxation and play may have once
been a stranger to the workplace,
but we now understand that being
productive is all about invigorating
the brain, feeling well in yourself (not
stressed or overwhelmed) and working
as a team; all things that play can
provide.
Google was one of the forerunners
in this area, but there is now even a
School of Play in the UK, where its
founder Portia Tung has created ‘a
pop-up school dedicated to promoting
happier adulthood through lifelong
play’ and ‘unleashing the play-brain’.
From big brands, to workplaces, public
spaces and homes, one thing is clear -
we must now nurture each other and
our communities in 2019.
To download the Dream palette or
for more information, please visit
www.duluxtradepaintexpert.co.uk/
colours