For specifiers and consultants
who need reliable products and
information, engaging with a fully
digitalised manufacturer, with
integrated BIM shelf and associated
sales support as a core competency,
will deliver this without question.
For end users, too, this accessibility
leads to peace of mind. A
digitalisation strategy is, at its core,
aiming to ensure the customer is
central to company thinking and long-
term goals. Competing in the new
wider, and online, industry requires
the most advanced, personalised and
hassle-free offering to the end user in
this manner is extremely important.
Brand knowledge and trust now
requires transparency and direct
accountability, and so Twitter and
other social media platforms, are
also a key area for engagement and
information flow.
Social media enables interaction
and mediation with emergent
groups (even regular online reviews
which can be both good and bad!)
while enhancing and protecting a
reputation.
For more information on the
RINNAI visit
www.rinnaiuk.com
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