Online And In Touch –
The Digital Way Ahead
Chris Goggin of Rinnai looks at the way
to the future, for installers, specifiers
and end-users, with an online and
fully digitalised approach to trading in
today’s world.
Today’s world is driven by fingertip
operation on a computer, Smartphone,
tablet – or even a watch. ‘Digitalisation’
has interrupted and reset the way all
businesses of all sizes operate.
‘Digitalisation’ is simply the integration
of digital technologies into all seconds,
minutes and hours of everyday life. It
dictates, virtually all communications
between installers and their customers
– and suppliers. If a business chooses
not to embrace the opportunities of
digitalisation and remains in a state of
denial then it is highly likely to be left
behind and fall away from competitors.
The evidence is here - the rise and
rise of online purchasing has already
accounted for major names in retailing
going into administration and ceasing
to trade. Online buying is now across
multiple device formats, along with
the streamlining of product or service
information available to consumer
bases. The leading manufacturing companies
are creating online contact points,
information and support services that
are fully digitalised and accessible on
any device.
The world is now digital. Finding the
ways of employing and utilising this
new digital space is key in maintaining
a competitive edge within your sector of
plumbing and heating installation and
contracting market. And the benefits? Time and cost
efficiency dramatically increases in
talking to anyone involved in the supply
chain. It gives a platform to engage with
manufacturers at any time of day and
from any site.
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Tailoring this information so that it
is personalised to target customers,
geographically and demographically,
is a strong and advanced method of
ensuring complete service offerings, in
a streamlined and effective way.