Olympia London, home to 100% Design, is undergoing a
major regeneration project, managed by owners Yoo Capital
and Deutsche Finance International. Heatherwick Studio,
in collaboration with SPPARC Architects, will lead the
architectural enhancement. The project will see the 130-year-
old exhibition centre based on a 14-and-a-half-acre site in
Kensington, London, transformed into a world-leading arts,
entertainment, exhibition and experiential district whilst
staying true to its original heritage as an exhibition business.
Alongside this Talks With 100% Design returns as the
most anticipated and forward thinking talks programme of
the design calendar. Expect a series of inspiring sessions
reflecting the very best in global design, emerging talents and
the changing landscape of London’s creative communities.
www.100percentdesign.co.uk
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