A world of
innovation for a
world of change
Celebrating an impressive 32 years, kbb The Innovation Awards, in partnership with
Birmingham, the UK’s largest and most established blum, aim to discover brands that are producing
kitchen, bedroom and bathroom event, returns to products, methods and ideas to help shape the
the NEC, Birmingham from 4th – 7th March 2018. future of the industry. The award entries will be
judged by an esteemed panel of judges including
Following the success of last year’s theme, Future, kbb’s Brand Director, Joel Butler - winners will be
kbb continues to forecast forthcoming trends announced at the show.
and challenges facing the UK kbb community,
identified by content partner, AMA research. This year’s kbb Retail and Design conference will
Bringing you a world of innovation for a world of provide practical advice to grow businesses in a
change. The four trends are: world of change. Combining topics such as; How
to... survive a recession and come out stronger,
1.
Society: Evolving customer behaviours alter How to… design the 4G bathroom, How to… keep
the meaning of lifestyle design, e.g. DIY up with the latest materials and colours, plus much
conscious early adopters outsource cutting more.
edge design and smart space innovations
2.
3.
fuelling the installer skills shortage Kbb Birmingham 2018 sees the return of great
Smart technology: Be it future or fad, ‘smart’ British companies along with new international
is creating new possibilities for those on exhibitors including, Smeg, Sensio, Perrin & Rowe,
both sides of the debate, e.g. virtual reality Villeroy & Boch, Crosswater, Karonia, Caple,
transforms showroom buying behaviours and Franke, Nolte, Blanco, Samsung, Dansani and
voice recognition modifies our use of space Blum.
Disruption as opportunity: ‘Disruptors’
change the construction landscape, heralding
new design opportunities, e.g. uncertainty
surrounding Brexit stimulates house price
stagnation driving a growing refurbishment
market fuelled by mature, equity-rich
homeowners undertaking big ticket kitchen
and bathroom projects
4.
Materiality: UK consumers demand higher
Brand Director at kbb, Joel Butler commented,
“I’m really looking forward to another successful
year at kbb Birmingham, and particularly how
the community will explore and learn from this
year’s theme. We’re welcoming a range of new and
returning exhibitors, all of which will showcase
a high calibre of products, methods and ideas. I
would recommend visitors try and spend more
than one day at the show.”
quality products and materials, e.g. worktops
continue to dominate the kitchen furniture Join the conversation with 16,000 industry
market driving innovation and diversification buyers. Visit www.kbb.co.uk for further
in the surfaces sector information.
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