100% DESIGN 2017
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CORN E R S TO NE E V E NT O F L ONDO N
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00% Design, the UK’s largest trade show for architects
and designers, returns to Olympia, London from 20-
23 September for its 23rd edition. The show welcomes
hundreds of exhibitors and more than 27,000 visitors to the
burgeoning design district of West Kensington over four days
as the cornerstone event of the London Design Festival, helping
to foster relationships between some of the world’s biggest
architects, designers, specifiers, retailers and developers.
Each year 100% Design adopts a theme, which is reflected
across its installations, features, talks programmes and show
design. Overseeing the implementation of the theme across
these areas is newly appointed Content Editor, leading design
journalist Max Fraser. For the 2017 edition this is Elements,
which considers everything from the fundamentals of design to
the component parts that make up a product, the materials used
to the stories and processes of development.
The show’s ‘Talks with 100% Design’ presents an agenda-
setting programme exploring trends in contemporary practice
as well as the future of design, while a second programme
focussed on professional development takes place in The Forum.
For this year’s edition, the show hosts Dealer Day, a professional
programme of networking, seminars and talks for this influential
design community.
With the latest UK product launches from an array of brands
and designers, 100% Design occupies a crucial place as the
commercial heart of design in the UK. With five distinct
sections, Interiors, Workplace, Kitchens & Bathrooms, Design
& Build and Emerging Brands, 100% Design is unique in its
cross-sector appeal to design professionals.
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