Editor’s Choice
BDG ARCHITECTURE + DESIGN
COMPLETE
WPP Hamburg’s new
workspace strategy
As one of the largest shipping ports in Europe, Hamburg has long
been established as a leading transport hub, when WPP took the
decision to co-locate its agencies and media companies into a
new city central workspace the intention was to establish their
presence as a leading creative hub.
BDG architecture + design was appointed to undertake the
strategy, concept and developed design for the new WPP
Hamburg collocated space accommodating over 850 people,
which was then delivered in partnership with a local architect
and developer.
BDG worked closely with all WPP companies in Hamburg,
evaluating their requirements in order to develop the strategic
architectural brief. This included utilisation and accommoda-
tion analysis, observational studies and senior level workshops,
results of which defined and formed the workplace strategy for a
consolidated working environment.
Colin Macgadie, Chief Creative Officer at BDG architecture +
design, comments:
“The new workplace has been designed to facilitate WPP Ham-
burg’s role as a fulcrum in global business, as well as emphasising
their deeply rooted position in the German and Hamburg mar-
kets. Bringing these groups of people together in an inspirational
space that allows them to communicate and work in new and
exciting ways, forging new relationships between individuals,
businesses, clients and the local community. It’s a journey from
the present to the future, with one eye on the past.”
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