Design
Inspiration for business names can come from almost anywhere. Some names are playful, others are
more functional. Often times, long established company names are re-branded and given more upbeat
names. But all effective business names project a strong image that sticks in the mind.
It usually all starts by asking oneself what kind of image one wants to project. Reliability? Personality?
Functionality and efficiency? Creativity? You may just want your name to help you stand out from the
competition. So, today we meet a company with the interestingly – adorably? - curious name of ADORE MORE.
What is it that makes them different? The company specialises in the supply of doors, apertures, blinds, pergolas,
office partitioning and insect screens, and more. Since doors were their initial product they were playing around
with names to say exactly what they did, on the lines of A Door and More or Doors and More. One day they
stumbled on a creative way of saying and spelling it…and that said it all in a most memorable way – hence the
brand name Adore more! This twist to the name has been mostly prompted by the firm’s focused determination
to please their customers to the point that they cannot help but fall in love with the execution of their work.
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