interests that allow them to go out and
market their services. Most of this is
done in informal gatherings where the
intent is to create relationships and
lasting impressions, not to sell services.
The idea is to be the person or firm that
is called when the need arises.
These are just a few examples, but
whatever the approach, marketing
strategies will always need to vary
according to location and culture.
There will never be only one pattern
that works in every situation, but what
always remains is the need for open
communication. This means, as defined
in project management, that a message
should not only be sent, but feedback
should be received and accessed so
that the message may be adjusted
accordingly.
Authors:
Michael Wireman-Nothwang – Architect
David Harrier – Architect and Owner at David Harrier
– Architect LLC
Youssef Matta – Architectural Designer and Certified
Project Manager, PMP
Michael Foster – Marketing Representative, Wine
Trend, Inc.
33
Namibia Legislation
Namibian law prevents firms from
competing with other firms on a
basis of fees. The Act prescribes a
fee scale that should be adhered
to at all times. Firms can only
compete on the merit of their
work.
Although many firms do have
websites and make use of other
marketing strategies we are not
allowed to advertise. There are
only a few ways that are allowed
by law.
desIgn Namibia October - December 2013