Why CAN-SPAM Compliance Matters By Angelika Munger
CAN-SPAM COMPLIANCE
EXPERIAN CONSUMER SERVICES TAKING A LUMP FROM THE FTC
Why CAN-SPAM Compliance Matters By Angelika Munger
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EXPERIAN BOOST
DARK WEB SCAN
TCPAWORLD Duchess here to bring you another tale brought to you by the FTC .
I would hope that all major brands and marketers would know by now the requirements of the FTC ’ s CAN-SPAM Act . But from reading the FTC ’ s business blog post recently , that is just not the case . Experian Consumer Services , which shares a parent company with Experian the credit bureau , was hit with a purposed settlement of $ 650,000 for violating the CAN-SPAM Act .
What exactly went wrong to trigger this penalty ? According to the complaint filed by the DOJ and authorized by the FTC , there were a few missteps on Experian ’ s behalf . The emails that capture the FTC ’ s attention included statements like “ This email was sent because it contains important information about your account [,]” “ This is not a marketing email – you ’ re receiving this message to notify you of a recent change to your account [,]” and that there was “ important information ” about their account included in the email communication . However , they were just plain marketing emails trying to wear the cloak of an informational email — and poorly at that ! They were even so brazen as to state that even if a consumer opted out of marketing emails , they would still continue to receive their “ important ” emails . Oh , and so you do not miss any of these “ important ” emails , be sure to add us to your address book .
Crazy , right ? Well here it is in black and white , two different samplings :
This email was sent because it contains important information about your account . Please note that if you have previously unsubscribed from Experian CreditWorksSM Basic , you will no longer receive newsletters or special offers . However , you will continue to receive email notifications regarding your account . To ensure that you ’ ll receive emails from us , please add support @ e . usa . experian . com to your address book .
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Why am I receiving this email ? This is not a marketing email – you ' re receiving this message to notily you of a recent change to your account . If you ' ve unsubscribed from Experian CreditWorksSM Basic emails in the past , don ' worry you no longer receive newsletters or special offers . You can update some alerts and communications preferences any time on your Experian CreditWorksSM Basic profile , but you ' ll continue to receive notifications like this one on the status of your account . To ensure that youll stay up to date on account notifications , add support @ e . usa . experian . com to your address book and avoid marking these messages as spam .
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