DeSell & Co Realty Group Buyer's Guide Autumn 2015 | Page 45

In Real Estate… Time really is money.

Selling your home?
Let us show you how to realize optimum home value
Step 1: Intelligent Pricing

You gain maximum exposure and reach a greater total percentage of prospective buyers when you Price your property at market value. If your home is listed at a price that is above market value, you will miss out on prospective
buyers who would otherwise be prime candidates to purchase your home. Contrarily, if you list your home at a price
that is below market value, you will ultimately sell for a price that is not the optimum value for your home

Step 2: Time Value of Money

A critical success factor when pricing your home is timing. A property attracts the most attention, excitement and
interest from the real estate community and potential buyers when it is first listed on the market. If your home is
priced improperly at the initial listing phase, or „peak interest period,‟