Companies that use integration
DHL and WH smith use external integration to provide one service, to provide a parcel service from their stores. It gives an alternative to using the post office and makes customers visit WH smith, which helps both companies with business. This service is also helpful as parcels can be tracked for free from your phone or online, with no account required. Parcels are signed for on delivery and there is no need for them to be weighed. WH smith is also easily accessible with many high-street stores which deliver the service internationally and in the UK.
Zara is one of the fastest moving high-street stores with over 840 million garments being produced each year. This can be hard to keep up with due to high demands of product internationally. Zara is part of the group Inditex which is made up other brands such as Pull&Bear, Bershka, Massimo Dutti and others. For this reason, Zara use an internal integration system this not only makes this faster and more time effective it also helps to reduce costs with in the company. The brand manages all design, warehousing and distribution itsself, making it less likely for problems to occur as they are only sourcing from one channel.
Zara