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Regents street is not only close to Oxford street but is also easy to get to on either the central, piccadilly or bakerloo line. Regents street is home to 75 flagship stores including Apple ,Liberty and Hamley's. This makes Regent street a very popular tourist destination, espically due to its wide range of restaurants and bars. Regent street target audience is mostly tourists and is always a busy destination. With so many stores Regent street employs over 20,000 people to catter for the 7.5 million tourists each year. The stores are a range of high street and high end, so attract a wide range of customers.

Westfield White City is a large shopping mall, located in Shephards bush. Westfiled is popular as everything is all in one place, with many facilites such as a car park, kid entertainment facilite (KidZania), ice skating rink (seasonally) and cinema. Westfiled offers the best of both worlds with all your high street stores and then The Village which contains all the high end stores. Westfield also has a wide range of restaurants, offering cuisine from all around the world. For some Westfield will be their local shopping mall, although it does attract tourists as well due to the shops all being in one place and as we live in Enlgand the weather is not always great. Westfield attracts families due to the facilites offered such as a car park, although it is easy to visit by tube with many stations near by. Rent of stores may be more expensive in a shopping mall but they are likely to get more buisness due to so many shops being in one place. Westfiled also has department stores such as House of Fraser and M&S which help attract customers, and super market, Waitrose.