A little on "Empowering Women Through Fashion & Beauty."
It was inspired by my business mission statement, which is "to empower
women through the joy of fashion." When I first started my business, all I had
the time and resources to do was to make scarves and blog. So I started a
fashion blog where I gave fellow stay-at-home moms fashion makeovers. I got
to see firsthand the transformation in a woman's confidence and how she exudes joy when she feels good about how she is put together on the outside.
From then on, I decided to build my business with that mission statement in
mind. For my event, I wanted to add some beauty treats, to really pamper and
empower women with all of their favorite things: fashion, makeovers, manicures, and massages, and musical entertainment!
The first fashion show, showcased my Signature Resort Collection, which is
available at www.SalwaOwens.com and select boutiques.
The second fashion show showcased items from my "SO Fierce Boutique" and
was a mini collection of hand embellished tunics and cocktail dresses. Some of
those items are already on my website available for purchase, and others are
coming soon, but guests at the event were given an exclusive first sneak-peek.
The third fashion show showcased accessories from my "SO Fierce Boutique."
Same as above, some of these items are up on my website and some will be
listed in the next week, but guests got the first sneak-peek and chance to buy.