Denver Home Living Huettner Capital Fall 2018 | Page 13
HOW HAS NEST STUDIO GROWN SINCE
YOU LAUNCHED IT SIX YEARS AGO?
T
CAN YOU TOUCH ON YOUR NEWEST LAUNCHES?
W
hen I launched Nest Studio, I was a one-
person show with an online-store only. We
onboarded three showrooms in our first year,
and over the past six years, we have grown to
over 40 showrooms around the US, Canada,
and internationally. I brought on my first employee two years
in when I was pregnant with my daughter and realized I
would need help. We are now a team of five women strong.
We started with two collections and added another one within
the first two years. Since then, we have added four more
collections and plan to do six this year, along with expanding
several of our existing lines into bath accessories. We hope to
continue that pace, launching three new collections and one
artisan collection each year and expanding into other realms
such as plumbing.
HOW DO YOU BALANCE THE CREATIVE SIDE
WITH THE BUSINESS SIDE? DO YOU ROUND
OUT THE NEST STUDIO COLLECTION WITH
A BIT OF BOTH—MORE CLASSIC DESIGNS
AND MORE EDGY? WHAT’S THE BEST SELLER?
O
ur facet collection Knob and Pull are still our best
sellers as is our Transparency handle, but those
have been around the longest, so people are most
aware of them. We try to do a mix of items that
are more avant-garde, like Glaze and Organic, and
other pieces that are still beautiful but have a more practical
bent, such as the Mod or geo.
WHAT DO YOU LOOK FOR IN BRANDS OR FELLOW
CREATIVES TO PARTNER WITH?
he new series includes two collaborations with fellow
artisans—the Glaze series with New York ceramicist
Jonathan Castro and the
lauhala series
with
jewelry designers
Kū + Moe
out of
Hawaii.
The other collections range from a solid-brass,
Bauhaus-inspired Geo series and the Henry Moore-inspired
sculptural Organic series to the Facet series’ extension into bath
accessories.
HOW HAS THE HARDWARE INDUSTRY CHANGED
SINCE YOU FIRST GOT ON BOARD?
I
think both designers and clients are now looking for more
out-of-the-box hardware. With social media, it’s so much
easier to peruse concepts and options. There are a lot more
players in the landscape and more women (me, Matthew
Studios, Lisa Jarvis) in what was formerly considered a boy’s
club. It is also becoming more challenging as some of the larger
players like RH and lower-end categories like Anthropologie
expand their lines.
W
ANYTHING WE HAVE TO LOOK FORWARD TO?
e’re hoping to continue expanding our
Artisan series with more makers (we’re
having some exciting conversations) and
branching into more categories like lighting,
plumbing, larger fixtures. We also hope to
continue expanding into more showrooms internationally. It’s
been exciting to see how customers react to us in Australia,
Thailand, London, Canada, and the Cayman Islands.
I
love working with people who have an open mind-set. You
can tell when someone feels very protective of their ideas
and doesn’t want to share. All of my best collaborations
have been a two-way street—sitting together, sketching,
and talking about what works and doesn’t work. I also
look for someone who has a similar design
aesthetic and work ethic as myself.
The materiality doesn’t have to be
the same, but there is a certain
attention to craft and sensibility
that I’m looking for.
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