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“ SAVOIR-FAIRE” DORMIR
PEDERSOLI NOTTE PRESENTS MAISON TRÉCA
In the Brescia store dedicated to quality rest, a brand-new selection of products from the prestigious French brand.
The art of living, applied to sleep. A commitment, a passion, a true vocation. Discovering the universe of sweet sleep is a 360-degree art form for those who have made this field an internationally recognized profession. For Pedersoli Notte, in particular, the sleep system has become a goal to pursue and honour in every detail. A goal that has quickly turned into top-level results. Products that are not merely furnishings but authentic masterpieces of sleep, given the craftsmanship, attention to detail, and mastery in selecting materials. This led to the birth of a new, invaluable partnership with Tréca Paris, the French luxury brand offering handcrafted luxurious beds. This marks an important new chapter in the story of Pedersoli, a company that began its journey in 1950 in Boario Terme and later expanded with the Pedersoli Notte showroom on Via Fratelli Ugoni in Brescia. The impact is certainly not that of a simple bed and mattress shop, but rather a location where highly experienced professionals guide customers in choosing the most suitable system. The only assumption is this: there is no ideal bed, as needs inevitably change with the individual. This is why it is best to rely on professionals, or rather … Sleep experts. At Pedersoli Notte, design and innovation go hand in hand in creating unique pieces, both in terms of elegance and functionality. In the Brescia store, the range is extensive and of high quality, and the professionalism is top-notch. Visitors can calmly compare a wide assortment of bed frames, mattresses, handcrafted duvets, and bed linen. The expertise of the team, led by the Pedersoli brothers, is the common denominator in every possible choice. Pedersoli Notte offers bed systems selected from the most prestigious international brands in the industry. All with the right balance between the bed frame, mattress, pillow, and bed linen. The idea is to offer safe and informed purchases by drawing from leading brands in the industry, companies that have truly revolutionized the world of rest thanks to innovative and highperformance products. An added value is the craftsmanship of Pedersoli Piumini, which creates products made from real goose down, resulting from a careful selection of the best fabrics and feathers, for a unique and durable product. Completing the already high-profile offering are the Tréca products, to which Pedersoli gives a prominent place within its store.“ This is a new addition that broadens and completes our offering, giving it a new element of prestige. Tréca represents excellence in the industry, and within our showroom, customers can see, touch, and experience first-hand its undeniable qualities,” commented Luca Pedersoli. Tréca identifies“ the art of sleeping à la française”: more than just a mattress or bed, it represents an authentic lifestyle, an art of living that is also an art of sleeping. The savoir-dormir is inspired by the great Parisian palaces, renowned designers, the best artisans, tradition, and the French savoir-faire admired worldwide. That’ s why Tréca is an invitation to discover the universe of sweet sleep: a delightful escape through exclusive moments of well-being and beauty, tradition and innovation. For Tréca, savoir-faire has been passed down through generations since 1935, like a precious secret, remaining the essential element in creating signature beds that leave nothing to chance. The target audience for the French company is a customer who loves high-quality, beautifully finished products and has a strong interest in furniture and design in general. Tréca is synonymous with top-notch craftsmanship, innovation, and bespoke creations: all beds are entirely produced in the two historic ateliers in France and can be c u s t o m i z e d according to the c u s t o m e r s’ preferences, both in terms of size and decoration, offering a truly tailored service. At the core of their work is a meticulous selection of the finest and most natural materials, different for summer and winter, such as linen, silk, Royal Alpaca wool, Mohair, Merinos d’ Arles wool, and cashmere. This collaboration with designers, couturiers, and internationally renowned architects, alongside exceptional partnerships, offers a journey through the most exclusive trends of the moment. Finally, of great importance is Tréca’ s commitment to the environment, thanks to the Adova Group’ s Resources Programme: the goal is to place sustainability at the heart of their creations by favouring the use of natural materials and PEFC-certified wood, aimed at an informed and responsible consumer. A strong and recognizable identity, embodied in contemporary craftsmanship luxury …
“ Le confort d’ un lit est une évidence avec laquelle nul ne peut transiger”
René Moritz, fondatore de la Maison Tréca