Dental Sleep Medicine Insider May 2017 | Page 18

TEAMWORK BRETT BROCKI TOTAL WELLNESS It takes a team to succeed in Dental Sleep Med- icine. The path to treatment re- quires each member of the team to play their part. Think about it - for every patient you see each day, your team will have 3 inter- actions with them: at check in, during cleaning and at billing. Each of these team members has a vital part to play in providing sleep medicine treatment. With a coordinated effort, every qualify- ing patient can be screened, test- ed and treated. You’ve heard this before, but what does it mean? Do you really want your team pestering each patient about sleep in every in- teraction? Done incorrectly, that is exactly what will happen. Di- rectly asking every patient about sleep may produce a few patients in the short run, but will end up annoying people and worst of all – risk feeling insincere. But I’m going to let you in on a se- cret here: the key to a successful sleep practice is total wellness - specifically the connection be- tween sleep and total wellness. And it begins with your team. It begins with educating your team about sleep and total well- ness. Talk to your team about the role of sleep in wellness so they can engage patients. If your of- fice reorients around wellness, you will screen more patients, treat more patients and positive- ly affect more lives. When your team is focused on total wellness, the opportunities to help your patients will present themselves naturally. The focus on well- ness needs to be sincere. Start by getting your team healthy. Help them understand how diet, exercise and sleep affect their own performance and how they feel every day. A happy, healthy team will be in a better position to counsel your patients about wellness. They will have personal stories to relate to patients, mak- ing the advice and the connec- tion with patients both personal and sincere. Sleep plays a key role in total wellness. Good sleep heals and rejuvenates your body, leaving your immune system ready to handle everything from seasonal allergies to more serious illness. Sleep helps your body repair it- self. Good sleep prepares you for the day, improving energy and mood. Nutrition and exercise, key pillars of wellness, also play a role in sleep health. You prob- ably already talk to your patients about making good food choic- es to protect their teeth, add- ing wellness to the conversation strengthens this plea. So the secret is really no secret at all. Get your team healthy. Talk to them about the importance of sleep to overall wellness. A happy, healthy team will be the best am- bassadors of sleep health. They can engage patients sincerely with confidence from a place of knowledge and experience. BRETT BROCKI Brett Brocki is CEO of N3Sleep, a national sleep consulting and training firm. If you need help getting your whole team on board screening for OSA, contact N3Sleep for in-office training for your entire staff.