Dental Sleep Medicine Insider December 2015 | Page 19

thought we could just bill fee for service. Following that model, we only did 3 devices. Then we started billing medical and did more devices but we were falling behind, like WAY BEHIND and patients were falling between the cracks. Then we got a DSM software and started using a 3rd party biller. This empowered us to do more, get paid more, and better treat our patients. DS3 has helped tremendously with this. It may seem awkward at first but once you get it, it’s like riding a bike. Also, too many dentists think they’ll just buy a radio spot and the patients will miraculously appear. Dentists are notoriously protective of their time. You have to pound INTERVIEWED BY Brandie Havell Senior Account Manager [email protected] 877.95.SNORE the pavement, meet with physicians, a