Dental Sleep Medicine Insider August 2016 | Page 20

DR. RICHARD DRAKE

I GUARANTEE IT!

“I guarantee it!”
You’ve
heard it many times as a
consumer, but it was George
Zimmer of Men’s Wearhouse
who made it famous and said
it most often on TV. As dental sleep medicine practitioners, you will be asked, if
you haven’t already, “That’s a
lot of money for a device. Do
you guarantee it will work?”
What do you say? How do
you respond?
It’s important to remember
that we are managing a medical condition, not striving
for the perfect crown mar-

gins. Can anyone guarantee
that a particular medication
will eliminate symptoms
or on a more serious level,
that chemo will eradicate
cancer? After 16 years in the
business of helping patients
sleep better, feel better, and
live longer, may I suggest
you reply with something
like this?

“I’ll tell you what. I’ll make
you a deal. If you guarantee
me that you will make every effort to wear your device every single night, that
you understand there will

DR. RICHARD DRAKE

Co-Founder of DS3
and Dental Sleep Solutions

be ‘speed bumps’ along the
way, and that you will keep
me informed of any problems you’re having… then
I will guarantee you that I
will do everything within
my power to make your device fit comfortably, that I
will use my knowledge and
experience to help you get
over the speed bumps, and I
will help you to ‘dial in’ your
device so that it will help
you sleep better, oxygenate
better, and live longer!”
I guarantee it!