Demur Magazine - Contrast - April 2017 Contrast - April 2017 | Page 18

Contrast with Wardrobe
stylist & Art Director,
YeniferUbiera (@yenifer.ubiera)
How do you source the clothes you
use in your shoots?
Through a lot of reading and
researching fashion blogs and
websites for different designers. I
also have a source list that I created
at the beginning of my career, where
I have different types of designers,
showrooms & PR agencies to request
pulls from in different states and
countries. 

What were you hoping to achieve
with this shoot?
I wanted to play with the lighting
together with the fabrics and texture
of each garment. It was important to
me that the model stood out more in
each image and the silhouette of the
clothes helped with that.
What are the essential items you
feel make a great shoot?
I don't think there is one item that
makes a great shoot. In order to have
a great shoot you have to definitely
work as a team because everything
has to fall into place. It's not just
the clothes that make a shoot look
unique or trendy. A shoot needs to
have a story behind it, a character
who comes alive through each
picture and a team working together
to make that happen.
If you could be any fashion item,
what item would you be and why?
I would totally be a pair Gucci
studded heels. I'm a shoeaholic
and I love the nerdy style. Gucci
is one of my favourite brands.
Alessandro Michelle is a genius, I love
the way he combines colours and
embellishments on the shoes.
Is your own style reflected in your
work?
Not really, my personal style is very
feminine and sexy but most of the
time I still like the nerdy look.
When I am styling & art directing a
shoot it is a totally different process,
I base my styling on fashion eras,
fashion icons, fabrics or depending
on the specific topic that we are
trying to convey through the
photography.
How do you get potential clients to
notice you and your work?
The key to getting noticed and
getting clients is to do a lot of free
work and show the industry what
you can do, always remember that
you are selling yourself as a brand.
I know that's the hard part of being
a freelancer but with time you
realise that with a lot of hard work
and dedication you can get more
clients, it's like every time you work
with someone or meet a new team
it’s also a new opportunity in the
industry that could lead you to a
potential job or a really good project.
Sometimes it’s not even about the
money, sometimes you just want to
express yourself as an artist because
that’s what you feel you are.