diamonds in the traditional way it would cost
300,000 euros. We offer it for considerably
less. The bangle is based on a ring that we
have sold very successfully over the past few
months. Two new wide designs are currently
being developed with large stones whose
colours can be chosen individually. What is
really great is that in three years’ time you will
be able to order a ring to match, and the
colour will be exactly the same. Christmas is
fast approaching and my family say I’m like
one of Santa’s little helpers. I love this time of
year, it reminds me of my childhood and this is
just the feeling I want to give to my collection.
I have had a woman with tears in her eyes
when she tried on her finished piece for the
first time. I find it very moving when I think this
piece of jewellery will still be there when I am
long gone.
Kim Kardashian wears gold chains with
pendants in two different lengths , one on top
of the other. Is this going to become a mega
trend?
We actually made something like this for a
customer 25 years ago. It isn’t a new look, a
stylist has just put it on a celebrity. I have been
in the business for almost forty years and I
know that we don’t often get requests for
pieces like that. But we do have a chain with a
cross pendant in our collection. We make
hardly anything of a traditional size, our motto
is: Think Big.
Deluxe met Dietmar Beermann at Hotel Sant FranceSc in Palma. PHotoS Danyel anDré | interview Birgit unger
manship. Art Safire can also readily satisfy the
desire for natural stones. With every one of our
designs we can exchange a synthetic gem for
a real one. According to the budget.
Coco Chanel loved pearls. You don’t only have
the traditional round, white ones, but natural
pearls as well. Where do these come from?
I recently looked at the current Coco Chanel
jewellery collection. Compared to it our pieces
are of very high quality. We have cultured
pearls, Tahiti pearls and asymmetric baroque
pearls, because they all have their own character. At a fair I recently saw pearls without a
20 DELUXE
nucleus. They were very light and very interesting. We rarely sell traditional round pearls
today. We can make pieces with them on
request, but that isn’t part of our core business.
I use pearls to hang things on. At the heart of
the collection is the art Safire centre piece in
which the stones can even be changed courtesy of a special fastening.
Bangles are very popular at the moment, worn
over your shirt or pullover sleeves. What is
there for the fashionista in your collection?
We currently have a bangle and a bracelet in
the collection. If the bracelet was set with
Vogue magazine declared the power necklace
to be the fashion statement of the season. You
have these statement necklaces at art Safire.
What do you have on offer?
We have about twenty designs at present and
they are really eye-catching. This is confirmed
by my customers. “People are noticing my
jewellery for the first time,” they tell me after an
event where they have received a lot of comments. You can choose a twisted cord to hang
your stones on, one that sits close to your neck,
or natural pearls or multi-stranded necklaces in
gold and platinum. The coloured stones come
in an oval or teardrop shape, surrounded by
diamonds. These are around 35mm in size. If
we were to use real gemstones here, we would
be talking in the region of 100,000 euros.