Seven to fifteen products? In all seriousness?
That many? Wow, that really makes me feel
like a complete newbie or greenhorn. Hmm.
Ok, if I’m allowed to include basic grooming
products then my personal list would be as
follows: fluoride-free toothpaste (not that I
really believe the anti-fluoride conspiracy
theory), toothbrush, aftershave by Biotherm
Homme, shampoo by Shiseido, Thé Blanque
shower gel by Bvlgari, alcohol and aluminium-
free deodorant Deo Pure Natural Protect by
Biotherm, mouthwash, anti-ageing moisturiser
by Shiseido, hair gel, hair clippers, nail
scissors, perfume by Prada Homme – and final-
ly a rich facemask for night-time. (smiles)
Are there any innovative anti-ageing products
that you use yourself?
My personal favourite is Shiseido Men Total
Revitalizer moisturiser. It feels great from the
moment you apply it. And it also helps combat
ageing.
And now to women. What are the most
exciting new products in the CP range?
Herbal Botox Biotulin. MB2 for eyelashes.
La Mer. MBR for high-end professional users
who have the necessary capital.
Red lipstick, yes or no? What is your personal
preference?
No. I personally don’t like bright red, I prefer
a translucent colour.
Just one more question about City Parfümerie.
What marks it out from other large retailers?
The Rathjen family founded the company 25
years ago. It has now grown to 10 branches in
the south-west of Germany and a modern
online shop. In contrast to many large compa-
nies we want our relationship with our custo-
mers to always be as personal as possible and
as close as they wish. Friendliness and authen-
ticity are our top priorities. To be frank, of cour-
se we run our company with real business acu-
men, but fairness towards our customers,
employees, suppliers and business partners
has always been one of the cornerstones of our
business philosophy.
Herr Diener, thank you for talking to us.
inTerview BirgiT unger | TranslaTion Celia moody
CP ToP 10 skinCare ProduCTs For men
1 Biotherm Homme Aquapower 72 H
2 Biotherm Homme Mousse de Rassage
3 Bvlgari Shampoo & Shower Gel
4 Prada Luna Rossa Eau de Parfum
5 Shiseido Men Total Revitalizer Creme
6 Shiseido Men Moisturizing Emulsion
7 Clarins Men Gel Revitalisant
8 Clarins Men Baume Super Hydratant
9 Clinique Men Maximum Hydrator
10 Marvis Aquatic Mint Toothpaste
as seen aT www.CiTyParFuemerie.me
Big-name Brands like Clinique, Tom Ford and BioTherm are rolling out new
lines that include concealers, bronzers and eye gels for men.
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