FASHION NEWS
Fine-tune your
heels and your walk
The most successful new products are frequently those that
are practical and affordable for as many people as possible.
My invention fulfils both these criteria and is actually so simple
that you wonder why no-one came up with it years ago.
I am proud to present: hearts for heels.
hen I interviewed the successful
writer Felix Plötz in the last
edition of DELUXE Magazine,
he spelt out the most important criteria for a
start-up to succeed. 1. The product should
be useful to as many people as possible.
2. You should have expertise in that particular
field and also a passion for the subject.
3. You should carry out thorough research
and subject your idea to a reality check, as
early as possible. If the feedback is positive,
you can then move on to the implementation
stage: developing a logo, starting an
advertising campaign and presenting the
product to your target group. Sorted.
But let’s start at the very beginning: I ab-
solutely love wearing high heels. My problem
is my shoe size – 38.5. Not all brands make
shoes in half sizes. And anyone who loves to
wear shoes with high heels knows that if they
do not fit perfectly then you can’t walk in
them elegantly. If they are too small, you can’t
dance the night away in them. If they are too
big, they are incredibly difficult to walk in.
There wasn’t any real solution to the problem.
W
36 DELUXE
So I started looking for one, and today I can
show you for the first time my hearts for heels.
The small soft hearts are designed to be
pushed into the front of the shoe, where they
provide the big toe with a soft cushion so the
foot sits well on the heel and the shoe fits per-
fectly. This means you can walk confidently in
your favourite heels like a supermodel on the
catwalk. Hearts for heels will fine-tune your
heels and your walk. Hearts for heels will not
just make your foot sit snugly in your heels,
they also give every woman needing a half-
size shoe a much wider range of shoes to
choose from. The heart-shaped cushions can
be washed with baby shampoo and will last
for years. You can wear them with any shoe
that is a tad too large. Plus, they look nice
and feel soft on the tip of your toe. In a few
weeks from now we will start serial pro-
duction and distribute our hearts in shoe
shops around the world. Until then you can
follow us on our Facebook page and share
our every step, through to product launch.
There will be an Early Bird price for early
orders. shoP at WWW.faceBook.com/hearts-4-heels
Birgit Unger invented hearts
for heels when she couldn’t find
a solution to getting high heels to
fit. Photos: PhiliPP nemez
in shoPs soon
We have now shot the advertising
campaign with photographer Philipp
nemez; cameraman Janucz reichenbach
is working on the video, and production
is already underway. early Birds can
expect delivery of their first orders
in just a few weeks, at a special price
for supporters of hearts for heels.
and we shall be launching in 2017
two further products that are already
in the pipeline.