Deluxe Mallorca Magazin Herbst 2016 Herbst 2016 | Page 84

business Casual
Until now celebrities were the go-to subjects for advertising
premium products. PIXX Agentur turned this principle on
its head: now the focus is on the people behind the brand, and at
invitation-only events they have the opportunity to network.
Axel Kahn introduced this concept to Mallorca for the first time.

84 DELUXE

Über 150 geladene gäste waren auf dem red Carpet
ersChienen, unter ihnen dr. robert niemann, der mit
niemann international oliver Kahn vermarKtet