Deltec Think About This - Killing Me Microsoftly September 16, 2020 | Page 3

Think About This INVESTMENT RESEARCH MICROSOFT OFFICE 365 MONTHLY ACTIVE USERS 300 250 200 Teams 5% O365 Penetration Teams 25% O365 Penetration Millions 150 100 50 0 Nov-15 May-16 Nov-16 May-17 Nov-17 May-18 Nov-18 May-19 Nov-19 May-20 Source: Company Filings, Deutsche Bank Research, Deltec Microsoft’s offer cannot be jettisoned. The Office 365 package has essential applications and ubiquitous file formats. And for business and household customers, Microsoft is a one stop shop covering word processing, e-mail, presentations, and spreadsheets. When users require more functionality and smaller companies innovate to offer it, that stirs the wolf. With the sudden change in the workplace this year, someone is in his territory. He is wide awake now. The Office 365 package has 258 million monthly active users (as of May 2020). Adoption and user growth are accelerating. We want to highlight Dropbox and Slack, two companies that we think are struggling. Both companies enjoyed explosive growth from early adopters of their free plans and wooed investors with the lure of their large user base. Work from home mandates due to the coronavirus lifted the awareness of these companies, but paid user growth has disappointed and the profitability of their business models has come into question. As the competition, not least Microsoft, reacts to customer demand, their myopic focus and lack of differentiation could spell doom. www.deltecbank.com Deltec Bank & Trust Limited