partners . That ’ s what digital transformation is all about .
Can you share an example of new capabilities that digital transformation has enabled ? One of the most visible examples of how our digital transformation has enabled new capabilities and business results is on Dell . com . We have a wealth of experience from people who have made successful purchases on Dell . com over the years . With machine learning , we ’ re using that data to guide users through the purchase decision process . That might sound trivial , but , by leveraging the data we have in real time , we are seeing people purchase at three times the rate as before we rolled out this capability , and it doesn ’ t impact the performance online . And now we can take those same capabilities and leverage them in other environments across our ecosystem .
What ’ s next for Dell Technologies ’ digital transformation ? I ’ m really looking forward to the continued simplification of our IT environment , because the more we streamline , the easier it gets for us to move more quickly . But I don ’ t think we ’ ll ever be done with our transformation . Things change . For example , we know that customers are looking for more on-demand and consumption-based solutions to their business problems . How quickly we figure that out will make an impact on our strength in market . Frankly , a lot of what we are building right now will be the foundation for future on-demand offerings . What was a nice pilot a couple of years ago is now the norm , and we want to keep building on it . So , we ’ re never going to say we ’ re done improving our processes or trying to create better customer experiences . We ’ re just on a journey and making as much progress as we can .
What is your advice for organizations looking to begin their digital transformation ? If you ’ re standing back and thinking , Okay , we need to digitally transform an entire company , it can seem impossible . The reality is you can get started with small steps that will make meaningful progress .
So , my advice to anyone looking to embark on a digital transformation is to just get started . Find the people who are willing to drive change and solve their first problem . Solve it , celebrate it , do it in a modern way , and let that be the example that you build upon for broader transformation .
Dell Technologies recently announced its 2030 goals around gender diversity . Can you share what that looks like in the IT organization ? I ’ m inspired by our Progress Made Real moonshot goal that , by 2030 , 50 percent of our global workforce and 40 percent of our global people leaders will be women . I ’ m thrilled with the progress that we ’ re making in our IT organization . We still have a ways to go , but our executive staff is over 30 percent female , and , when we look at hiring , roughly 50 percent of our new college graduates — particularly in India — are female engineers . It is really a diverse team , and we bring that diversity to the collaboration that we have across the company . It ’ s instrumental for getting the best ideas and the best solutions into the hands of our users and our customers . ■
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DELL TECHNOLOGIES | REALIZE