Prashant Marathay, lead software developer for the Memory: Not Impossible project, conducts a brainstorming
session with healthcare professionals who specialize in memory loss.
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PHOTO COURTESY OF NOT IMPOSSIBLE LABS
own tech company, Infinite Options, in 2018. Marathay saw a presentation on Memory:
Not Impossible that Ebeling gave in early 2019 and volunteered to join the team.
Like other team members, he was eager to make a difference in the life of Caitlin
Little, whose amnesia stems from a concussion she suffered during a high school track
practice, colliding head-to-head with a teammate in October 2017. Although she can
remember everything in her life up to the accident, her working memory lasts only 60
seconds at a time. Caitlin’s mother Jenn had to take a leave of absence from her job as a
teacher to care for her daughter.
At Marathay’s first Memory: Not Impossible roundtable discussion in Los Angeles,
he met his fellow team members for the first time. “I was amazed at the talent sitting
alongside me—doctors, artificial intelligence experts, hardware developers, and software
designers,” Marathay says. “But what struck me most was the twinkle in everyone’s eyes
that we were doing something remarkable.”
Like other team members, Marathay kept his day job at Infinite Options and tapped
the company’s brain trust in assisting the Memory: Not Impossible project. “I led a group
of employees to think outside the box in helping someone like Caitlin,” he says. “Caitlin is
forced to live in the moment. Consequently, we felt the technology solution also needed
to reside in the moment.”
A series of brainstorming sessions culminated in Infinite Options’ first contribution
to the project—a mobile application called Manifest. The prototype app, which can