partners. That’s what digital transformation is
all about.
Can you share an example of new
capabilities that digital transformation
has enabled?
One of the most visible examples of how
our digital transformation has enabled new
capabilities and business results is on Dell.
com. We have a wealth of experience from
people who have made successful purchases
on Dell.com over the years. With machine
learning, we’re using that data to guide users
through the purchase decision process.
That might sound trivial, but, by leveraging
the data we have in real time, we are seeing
people purchase at three times the rate as
before we rolled out this capability, and it
doesn’t impact the performance online. And
now we can take those same capabilities and
leverage them in other environments across
our ecosystem.
What’s next for Dell Technologies’
digital transformation?
I’m really looking forward to the continued
simplification of our IT environment, because
the more we streamline, the easier it gets for
us to move more quickly. But I don’t think we’ll
ever be done with our transformation. Things
change. For example, we know that customers
are looking for more on-demand and
consumption-based solutions to their business
problems. How quickly we figure that out will
make an impact on our strength in market.
Frankly, a lot of what we are building right now
will be the foundation for future on-demand
offerings. What was a nice pilot a couple of
years ago is now the norm, and we want to
keep building on it. So, we’re never going to
say we’re done improving our processes or
trying to create better customer experiences.
We’re just on a journey and making as much
progress as we can.
What is your advice for organizations
looking to begin their digital
transformation?
If you’re standing back and thinking, Okay, we
need to digitally transform an entire company,
it can seem impossible. The reality is you can
get started with small steps that will make
meaningful progress.
So, my advice to anyone looking to embark
on a digital transformation is to just get
started. Find the people who are willing to
drive change and solve their first problem.
Solve it, celebrate it, do it in a modern way,
and let that be the example that you build
upon for broader transformation.
Dell Technologies recently announced
its 2030 goals around gender diversity.
Can you share what that looks like in
the IT organization?
I’m inspired by our Progress Made Real
moonshot goal that, by 2030, 50 percent of
our global workforce and 40 percent of our
global people leaders will be women. I’m thrilled
with the progress that we’re making in our IT
organization. We still have a ways to go, but
our executive staff is over 30 percent female,
and, when we look at hiring, roughly 50 percent
of our new college graduates—particularly
in India—are female engineers. It is really a
diverse team, and we bring that diversity to
the collaboration that we have across the
company. It’s instrumental for getting the best
ideas and the best solutions into the hands of
our users and our customers. ■
25