Dell Technologies Realize magazine Issue 2 | Page 33

it to a human being to do something with it. In the data era, you want to take the data, get insight from it, and make it actionable. To do that, you have to move much faster than human beings can operate. That means moving beyond big data and developing an AI strategy, so that you can get insights quicker than human beings, and then apply the outputs right back into your systems to change their behavior. Where does Dell Technologies fit into the data era? We have hundreds of AI projects going across Dell Technologies, so we’re not just talking about it—we’re doing it, and we know what our customers are facing. We’ve used it in marketing, services, and engineering, and we’re applying AI to our core products to make them faster. On our client devices, we apply machine intelligence to better manage power consumption. You want your battery life to last a long time? It’s not just about bigger batteries; it’s about smarter systems. And the best way to do that is with machine intelligence. Another example is PowerMax, our flagship, high-end storage product. Its 10 million-plus IOPS performance wasn’t achieved just by brute force compute, memory, and IO, but by adding sophisticated machine learning technology. Then on the backend, predictive maintenance and predictive failure analysis have dramatically changed the economics of delivering service, while also improving uptime for customers of all sizes. This is just a small sample of the pervasive activity inside of Dell Technologies to incorporate machine intelligence so we can create smarter products and solutions and a smarter, more efficient and effective company. Is there an innovation you are most excited about? I don’t have favorites, so I can’t pick just one innovation. But we are using these technologies across our product portfolio because the fact is: The future winning product won’t be the product that’s just biggest, fastest, and cheapest. It will be the product that’s smartest. ■ 31 “The future winning product won’t be the product that’s just biggest, fastest, and cheapest. It will be the product that’s smartest.”