Tips For Channel Success
Track Marketing ROI
Matt Holland , Founder & Chief Executive Officer , Field Effect
Field Effect carefully measures the return on investment for all marketing initiatives , making data-driven decisions about event participation and partnerships . “ When it comes to how we ’ re choosing to invest in company growth , Big Red Media sponsorship has consistently ranked as a higher performing investment ,” Matt said . “ We ’ ve noticed , for comparativesized events , we get two to three times more partner connections . And consistently , our ROI is at least double , even outperforming much larger events for us . What we receive always exceeds our investment .”
Focus On Quality Partnerships
The company emphasizes collaborative relationships that solves marketing goals and delivers meaningful commercial outcomes . “ Big Red Media is extremely open to collaboration and listens to our crazy ideas ,” Matt said . “ In our experience working with them , no detail is too small , and you can never take marketing too far . At one event , they helped us build an activation around a speaking session . Another time , they let us have a custom-branded cocktail that became the talk of the event . From a thoughtful introduction on stage to having their team wear our swag , it is clear they really care about their partners and the value they provide to them .”
Maintain Cultural Standards
Field Effect prioritizes hiring mission-first people and maintains strict cultural alignment in their hiring practices . “ If I or even the entire executive team , were to get hit by a bus , the culture will still be there ,” Matt explained . “ The passion at Field Effect is by far the most remarkable thing I ’ ve ever seen . I ’ ve seen our MDR team drop anything they ’ re doing to help our partners and customers in a sticky situation . We ’ re extremely critical with what our expectations are . We ’ ve seen firsthand how a person who isn ’ t the right fit can affect people adjacent in the company . You ’ ve got to live the culture or you will not fit .”
Field Effect demonstrates that company size doesn ’ t determine effectiveness . “ It is possible to do better , be wiser , craftier , and get to a better outcome as a small group of really experienced , passionate people than it is in a multi-billion-dollar company that treats every customer like a number ,” Matt asserted .
Operating globally and providing 24 / 7 monitoring through a follow-the-sun model , their commitment to treating each customer as a valued relationship , combined with their technical expertise and passionate workforce , positions them for continued growth . As they expand their global footprint and protect more businesses worldwide , their mission-driven approach and intelligence agency DNA continue to set them apart in the crowded cybersecurity market .
To Discover How Businesses Of All Sizes Can Access World-Class Cyber Security , Go To : www . FieldEffect . com
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