From The Desk Of Robin Robins
Getting
Sh * t
Done
By Robin Robins , Founder & CEO – Big Red Media
An older empty-nester couple who live on our street did a big renovation of the home they bought , completely gutting and renovating the kitchen , and installing new cabinets , countertops , appliances , and a floor . When I was talking to them one day , the wife shared her excitement about what they ’ d done , showing me pictures . The husband joked to me under his breath that he had to make the kitchen bigger because “ that ’ s where she opens her Amazon packages ,” suggesting that not a lot of cooking would be going on .
In business , the “ kitchen ” that is rarely used to “ cook ” in is the great ideas that were invested in , but then never executed on ; leads generated , then never followed up on ; websites that took a lot of time and effort to launch , but then were never updated ; the training program purchased with great intentions to grow and profit , then never consumed or utilized .
The tendency for all of us is to constantly START , but then FAIL to follow through . We ’ re all busy , with
LOTS going on . Shiny pennies abound and always look easier , better , and more interesting than the dirty brown ones in our pocket . Good ideas drift . Know this : the REAL money and progress in business is made from persistent , dogged , consistent implementation of “ old ” but proven fundamentals , systems , and winning “ recipes ” that are perfected and known to work .
Not only do you , the leader , need to be mindful about failing to follow through yourself but you also need to diligently keep an eye on your staff . Many great initiatives started by the founder / CEO and given to staff can end up stalled , incomplete , and left abandoned — cobwebs forming — because they were sabotaged by the employees , sometimes intentionally and sometimes through sloth and failure to execute .
Years ago , a channel chief who was second in command to the CEO of the organization he worked for told me the people back home at the office nicknamed the CEO “ the zit ” because he was constantly coming up with ideas that he would get all excited about — but if
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