IT CHANNEL
PUBLISHER PUBLISHING PARTNER
EDITOR IN CHIEF ASSOCIATE EDITOR
GRAPHIC DESIGN
Big Red Media Tulip Media Group Tonya Gentry Debbie Taveira Jessica Embree
CONTRIBUTORS Robin Robins Matt Holland Bret Erickson Drew Rowley
PHOTOGRAPHY
All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
Tonya Gentry - CSO
As we step toward an exciting new year , 2025 brings fresh opportunities to connect , collaborate , and empower new partnerships in the MSP community . With fresh perspectives and a dynamic lineup of events , we encourage you to reserve your sponsorship spots early to ensure your brand is front and center as MSPs gear up for a transformative year . Spots fill up fast , so secure yours to be part of the essential conversations MSPs want — and need — to have .
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In this issue , we spotlight Field Effect , a standout in the cybersecurity world that ’ s rapidly outpacing industry titans . Led by Matt Holland , Field Effect ’ s mission-first culture and intelligence agency roots have created a nimble , highly effective team that understands the unique needs of small and medium businesses . Field Effect ’ s unique MDR technology stack , built specifically for MSPs , enables them to provide comprehensive , cutting-edge cybersecurity that keeps their clients secure without sacrificing quality . Matt Holland ’ s focus on strategic partnerships and high-ROI marketing investments underscores Field Effect ’ s dedication to collaboration and measurable impact — qualities that resonate deeply with MSP audiences .
Our MSP Rockstar this month is Bret Erickson , the force behind Passkey Technology ’ s impressive growth and customer loyalty . Bret ’ s approach underscores what MSPs value most : strong relationships , continuous improvement , and cybersecurity resilience . By collaborating with tools like SaaS Alerts , Passkey has shifted from a reactive to a proactive security posture , achieving high client retention and satisfaction . For vendors , understanding Bret ’ s success formula — building trust , remaining adaptable , and maintaining a client-first mindset — offers a roadmap to forging lasting connections with MSPs .
A Year Of Opportunity Awaits
Looking ahead , we ’ re excited to collaborate with you to make 2025 a banner year . Our live events offer prime opportunities to engage directly with MSP decisionmakers and showcase your solutions . Let us know how we can support your goals and maximize your presence at these events . Together , let ’ s make the most of every chance to connect , grow , and succeed in 2025 !
Happy reading ,
Tonya Gentry
Tonya Gentry Chief Sales Officer – Big Red Media
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