OUTSIDE OF RUNNING YOUR BUSINESS, WHAT ARE YOUR FAVOURITE THINGS TO DO? My kids keep life full and fun. We live a simple country lifestyle, and I’ ve recently fallen in love with cooking over fire. I enjoy being outdoors, slowing down when I can, and I still take on a handful of custom cakes because they bring me so much joy, a nice balance to laptop time.
WHAT ARE YOUR TOP 3 BAKING BUSINESS TIPS? 1. Set up an ordering system. It might feel intimidating at first, but it will save you countless hours and reduce stress, especially as you grow. 2. Create a central enquiry webpage. When enquiries come through Instagram, Facebook, email, text, and sometimes all at once, it leads to confusion, extra admin, and missed opportunities. One system keeps everything tidy. 3. Know your costs. Understanding and tracking your total costs gives you confidence when pricing, keeps your business sustainable and profitable.
WHAT IS THE POINT OF DIFFERENCE WITH BAKEGENIE? BakeGenie was created by a baker, for bakers. I’ ve lived the overwhelm, the late-nights, the pricing confusion, and the chaos of manual order tracking. A big part of BakeGenie’ s difference is its simplicity with clean design, intuitive layout, and thoughtful features that make sense straight away, even if you’ re not tech-confident. We built it to feel approachable, not intimidating. BakeGenie has also become known for its high support service; responsive, friendly and practical help whenever members need it. We genuinely care and we make sure our community is wellsupported as they setup, grow, and make the most of the features available.