Mr Alexander ’ s Sweet Eats specialises in fun cakes for kids , wedding cakes , baby shower cakes , cupcakes , sculpted cakes , and all kinds of celebration cakes . We also create sugar cookies , sticky date puddings , caramel slice and gingerbread . Customers find “ Mr Alexander ’ s ” through word of mouth and on social media , like Facebook and Instagram . We are usually booked out for 3-6 months ahead .
WHERE DO YOU FIND INSPIRATION FOR YOUR DESIGNS ? If people don ’ t send through a design , we usually ask family , or customers , for a theme and then to send us photos of the type of cake they like . Sometimes we google the theme which comes up with all sorts of different things like pottery , figurines , garden ornaments etc . We then use all this information as inspiration to create our own designs . We mostly get to create cakes that are colourful and fun .
ANY ADVICE FOR ANYONE THINKING OF STARTING A BAKING BUSINESS ? Most people start creating cakes for family celebrations and realise they are good at it . So , when you start a cake business it is those family and friends who continue to support you . We find there are 3 types of customers . There are some people in your life who would do anything for you and you want to reciprocate so give them free cakes or for the cost of ingredients . Then there are other friends and acquaintances who you are happy to give a discount to . And then there are random customers who are charged the regular price . Don ’ t forget in your pricing to include a small amount to cover the cost of the equipment you use and future replacement , for example the food colouring , the cake tins , the cookie cutters . These are all part of the cost of creating the cakes .