FEATURED
Represent Your City with Apparel by Bleed Collection
ENSPIRE Contributor : Adam Cetorelli
Gary Pearson started his Detroit-based
fashion company , Bleed Collection , in 2018 to instill a sense of pride in his neighbors for their city . Bleed merchandise features a dripping B that , for Pearson , indicates the blood , sweat , and joyful tears of Detroiters who work hard to realize their dreams .
Bleed Collection ’ s focus on the local has aided its goal of uplifting communities that face adversity and spreading positivity , as consumers can rally around the similar experiences they have within their shared city . With the COVID-19 pandemic affecting people all over the US , Bleed Collection has expandedtheir fashion line to highlight major cities around the nation , including Chicago , Las Vegas , Dallas , Atlanta , Houston , Los Angeles , Miami , San Francisco , New Orleans , Washington DC ,
Philadelphia , and St . Louis , as well as Puerto Rico . With this expansion , Pearson hopes to help people around the US stay strong by staying rooted in their neighborhoods during such precarious times . Community is at the center of everything Bleed Collection does . Word of mouth has been amajor source of growth for the brand , with satisfied customers spreading pride in their cities amongst friends . With community always in mind , Bleed Collection will donate a portion of their holiday revenue to hospitals within the aforementioned cities to help fight the COVID-19 pandemic--a pandemic that has also negatively impacted the company itself . So , if you want to represent your city with pride , help hospitals stay funded , and support a small business , you ’ ll definitely want to check out Bleed Collection ’ s T-shirts , hoodies , and caps !